“100 Tweets” was produced from September 2010 - June 2011. This is a hand typeset letterpress project printed at The Arm in Williamsburg, Brooklyn.
For “100 Tweets”, I spent months combing my Twitter feed in search of 100 comments which fit into the vision of the project as a whole. Because Twitter allows 140 characters, building a template for typesetting was a straight forward procedure. In the beginning, I collected snarky, throw-away tweets mostly centered on banal and mundane comments. This eventually evolved into a more personal project, as I looked for tweets which mirrored my own opinions and thoughts, but were well-executed by the author. “100 Tweets” also records pockets of time and history in short observations.
The process was laborious but satisfying. I followed a strict formal layout and borrowed artist Gerhard Richter’s method of selecting random colors for his grid paintings. The colors in “100 Tweets” were generated via the website random.org, no two are alike. Colors were grouped together in tones. A good day on the press produced 5 tweets, but pale colors often made this difficult. Along the way, there were many reprints - some of these prints were typeset and reprinted 3 times. The yin to Twitter’s high-tech speed is the yang of hand typesetting, it can be long and slow. All together “100 Tweets” hit over 250 hours on the press.
The editions were intended to be extremely small. Just a few offerings for those who nerd-out on type, letterpress, Twitter, snark and perhaps appreciate the art of a nicely written tweet.
These cards are an extension of the "100 Tweets" project. The first series of five 5x7" cards are written by Rupert Murdoch on Twitter in early 2012. The typeface is Perpetua and they are printed with various shades of Pantone reds and pinks on Italian Magnani stock. Limited edition of 99 sets.